B.A. in Motorsport Management
Overview
A keen interest in racing as well as in marketing, finance, and other areas of business, will drive you toward success. The Abbey will lead the way, with foundational courses in business, leadership, sports law, and risk management; unmatched internships; and inspiring instructors who are well-connected in the industry.
Curriculum Requirements
A minor in Business and/or Digital Sport Media is highly advised. Lower-level courses to be completed prior to enrolling in any 300 level or higher
The Core Curriculum (50-53 hours)
Please reference the Core Curriculum Requirements
Major Program Requirements
| MM200 | History, Culture, and Philosophy of Motorsport | 3 |
| MM201 | Introduction to Motorsport Management | 3 |
| MM330 | Motorsport Marketing | 3 |
| MM340 | Motorsport Facility & Event Mgmt | 3 |
| SM350 | Sport Law and Risk Management | 3 |
| MM360 | Motorsport Business & Finance | 3 |
| MM370 | Public Relations & Media in Motorsport | 3 |
Choose three (3) of the following courses (9 hours):
| SM335 | Social Media Mgmt in Sport | 3 |
| SM370 | Sport Broadcasting | 3 |
| SM385 | Sport Analytics | 3 |
| MM390 | Professional Development in Motorsport Management | 3 |
| SM392 | International Sport Management | 3 |
| MM463 | Internship II | 6 |
Capstone Requirements (9 hours)
| MM410 | Senior Seminar I Motorsport Sponsorship | 3 |
| MM411 | Senior Sem II: Capstone Project and Portfolio | 3 |
| MM453 | Internship | 3 |
Required Business Courses (6 hours)
| EC201 | Introductory Macroeconomics | 3 |
| BU315W | Business Communications | 3 |
General Elective Courses (22-25 hours)
A minor in Digital Sport Media and/or Business Management is highly advised.