BA in Digital Marketing (Abbey Distance Program Students Only)
This program is designed to provide students with analytical and critical thinking skills as well as the ability to successfully build and run digital marketing initiatives in an ethical and responsible manner, consistent with their Catholic and Benedictine education. We’re excited to equip adept marketers, rooted in Catholic values, with the skills needed to thrive in the marketplace.
This major is offered online through a consortium of accredited colleges and universities. All courses within the program are delivered by faculty employed by partner institutions in the consortium, with technology and administrative support provided by Rize Education.
Oversight of courses offered through the consortium are reviewed and approved by Belmont Abbey College. Students register through Belmont Abbey College and receive academic credit from Belmont Abbey College.
Curriculum Requirements
Students seeking to graduate with a major in Digital Marketing may have no more than two grades below a “C” in the major and must have a major area GPA of 2.00 or higher.
For students seeking to double major in Business-related majors, each major must have a minimum of 24 credit hours distinct or exclusive to each major. Those 24 hours in each major must not count for any other major.
It is the student’s responsibility to verify that all degree requirements for graduation are fulfilled.
The Core Curriculum (46 hours)
Please reference the
Core Curriculum Requirements for ADP students.
Major Program Requirements (45 credits)
| EC202 | Introductory Microeconomics | 3 |
| BU221 | Spreadsheet Applications | 3 |
| AC211 | Principles of Financial Accounting | 3 |
| BU309 | Marketing | 3 |
| BU315W | Business Communications | 3 |
| MA304 | Statistics for Business & Economics | 3 |
| BU319 | Advertising and Promotion | 3 |
| BU419 | Marketing Research | 3 |
| DM300 | Introduction to Digital Marketing | 3 |
| DM301 | Social Media Marketing | 3 |
| DM302 | Lifecycle and Email Marketing | 3 |
| DM304 | Digital Marketing Analytics and Experimentation | 3 |
| DM305 | Going Viral and Growth Hacking | 3 |
| DM306 | Digital Marketing Capstone | 3 |
| DM307 | Career Navigation & Exploration | 3 |
General Electives (29 hours)