Minor in Digital Marketing
Overview
A minimum grade of “C” must be earned in each course required for the minor. At least three courses must be taken at Belmont Abbey College/Rize. A maximum of two courses may be transferred.
The minor must have a minimum of 9 credit hours distinct or exclusive to the minor. Similarly, for students seeking to double-minor in Business-related minors, each minor must have a minimum of 9 credit hours distinct or exclusive to that minor.
It is the student’s responsibility to verify that all degree requirements for graduation are fulfilled.
This minor is offered online through a consortium of accredited colleges and universities. All courses within the program are delivered by faculty employed by partner institutions in the consortium, with technology and administrative support provided by Rize Education.
Oversight of courses offered through the consortium are reviewed and approved by Belmont Abbey College. Students register through Belmont Abbey College and receive academic credit from Belmont Abbey College.
Curriculum Requirements
Minor Program Requirements
One of the following required courses:
| BU309 | Marketing | 3 |
| DM300 | Introduction to Digital Marketing | 3 |
12 credits of DM courses from the following list:
Note:
EN361 Writing for Social Media can be taken in place of
DM301 Social Media Marketing.
| DM301 | Social Media Marketing | 3 |
| DM302 | Lifecycle and Email Marketing | 3 |
| DM304 | Digital Marketing Analytics and Experimentation | 3 |
| DM305 | Going Viral and Growth Hacking | 3 |
| DM306 | Digital Marketing Capstone | 3 |
| DM307 | Career Navigation & Exploration | 3 |