BA in Motorsport Management
Overview
A keen interest in racing as well as in marketing, finance, and other areas of business, will drive you toward success. The Abbey will lead the way, with foundational courses in business, leadership, sports law, and risk management; unmatched internships; and inspiring instructors who are well-connected in the industry.
A minor in Digital Sport Media and/or Business Management is highly advised.
Curriculum Requirements
Lower-level courses to be completed prior to enrolling in any 300 level or higher.
The Core Curriculum (47-53 hours)
Please reference the Core Curriculum Requirements.
Major Program Requirements (45 hours)
| MM200 | History, Culture, and Philosophy of Motorsport | 3 |
| MM201 | Introduction to Motorsport Management | 3 |
| MM330 | Motorsport Marketing | 3 |
| MM340 | Motorsport Facility & Event Mgmt | 3 |
| SM350 | Sport Law and Risk Management | 3 |
| MM360 | Motorsport Business & Finance | 3 |
| MM370 | Public Relations & Media in Motorsport | 3 |
| MM410 | Senior Seminar I Motorsport Sponsorship | 3 |
| MM411 | Senior Sem II: Capstone Project and Portfolio | 3 |
| MM453 | Internship | 3 |
| EC201 | Introductory Macroeconomics | 3 |
| BU315W | Business Communications | 3 |
| 9 hours of major electives from the list below | 9 |
Choose three (3) of the following courses (9 hours):
| SM335 | Social Media Mgmt in Sport | 3 |
| SM370 | Sport Broadcasting | 3 |
| SM385 | Sport Analytics | 3 |
| MM390 | Professional Development in Motorsport Management | 3 |
| SM392 | International Sport Management | 3 |
| MM463 | Internship II | 6 |
General Electives (22-28 hours)