BU416 Marketing Seminar

Prerequisite: Must have completed all other core marketing classes except BU 433 Marketing Analytics This course will allow students to understand and develop a strategic marketing program for various products and services for initial market entry. Building on previous marketing courses, BU 432 will examine competitor analyses, market analyses, target market segmentation, product positioning and pricing, and implementation and evaluation of a comprehensive marketing program.

Credits

3

Prerequisite

BU309 [minimum grade = C]