SM330 Sport Marketing

Prerequisites: SM 200 and SM 201, or permission of instructor This course will examine the primary functions and principles of sport marketing including sport consumer behavior, market segmentation, brand management, licensing, promotion, and sponsorship. In addition, students will examine both the legal aspects of sport marketing and the role of public relations.

Credits

3

Prerequisite

SM200 [minimum grade = D-] and SM201 [minimum grade = D-] or SM200 [transfer credit] and SM201 [transfer credit]