BU419 Marketing Research
Prerequisites: BU 309
A survey of research design and data analysis methods for conducting research on market demand and consumer behavior. Offered upon sufficient demand.
Prerequisite
(
BU309 [minimum grade = C] or
BU309 [transfer credit]) and (
BU221 [minimum grade = C] or
BU221 [transfer credit]) or
BU265 [minimum grade = D]