DM300 Introduction to Digital Marketing
Discuss the current digital marketing landscape, the different marketing channels, and how marketing drives toward business goals.
Explain the stages of the marketing funnel and the relevant purpose and goals of each stage.
Identify and assess goals, metrics, and key performance indicators for a digital marketing plan.
Conduct targeted brand research and competitor analysis to inform marketing strategy.
Evaluate target consumer personas according to brand identity.
Develop compelling narratives for digital marketing content that engage the target audience and contribute to key performance indicator goals.
Formulate relevant hypotheses for testing digital marketing content.
Assess performance data to inform marketing strategy.
Discuss the basics of data ethics. This online class has optional live sessions.