BU318 Public Relations

Prerequisite: BU 315 or permission of the instructor Starting with an understanding of Public Relations’ role in society, the course engages students in the public relations process from strategic planning through tactical implementation to results evaluation. As a centerpiece for the course, students apply the many tools available to today’s practitioner of public relations. Offered upon sufficient demand.

Credits

3

Prerequisite

BU315W [minimum grade = D-] or BU315W [transfer credit]