BU416 Marketing Seminar
Prerequisites: BU 309, BU 319, BU 350, BU 409, BU 437, ET 402, and IB 317, or permission of the instructor.
This course explains marketing strategy, its role, and contributions to strategic planning toward achieving the company’s goals and objectives and in effectively meeting customers’ needs and wants. The course will focus on applying concepts through current case studies and a product or service to research and apply marketing strategy concepts to build a comprehensive marketing plan for a company’s initial market entry.
Prerequisite
BU309 [minimum grade = C] and
BU319 [minimum grade = C] and
BU350 [minimum grade = C] and
IB317 [minimum grade = C]