Minor in Digital Marketing

Overview

A minimum grade of “C” must be earned in each course required for the minor. All courses must be taken at Belmont Abbey College and/or Rize.

The minor must have a minimum of 9 credit hours distinct or exclusive to the minor. Similarly, for students seeking to double-minor in Business-related minors, each minor must have a minimum of 9 credit hours distinct or exclusive to that minor.

It is the student’s responsibility to verify that all degree requirements for graduation are fulfilled.

Curriculum

All courses in this minor must be taken at Belmont Abbey College / Rize Education.

Minor Program Requirements

One of the following required courses

BU309Marketing

3

DM300Introduction to Digital Marketing

3

12 credits of DM courses from the following list:

Note: EN361 Writing for Social Media can be taken in place of DM301 Social Media Marketing.
DM301Social Media Marketing

3

DM302Lifecycle and Email Marketing

3

DM304Digital Marketing Analytics and Experimentation

3

DM305Going Viral and Growth Hacking

3

DM306Digital Marketing Capstone

3

DM307Career Navigation & Exploration

3