Minor in Digital Marketing
Overview
A minimum grade of “C” must be earned in each course required for the minor. All courses must be taken at Belmont Abbey College and/or Rize.
The minor must have a minimum of 9 credit hours distinct or exclusive to the minor. Similarly, for students seeking to double-minor in Business-related minors, each minor must have a minimum of 9 credit hours distinct or exclusive to that minor.
It is the student’s responsibility to verify that all degree requirements for graduation are fulfilled.
Curriculum
All courses in this minor must be taken at Belmont Abbey College / Rize Education.
Minor Program Requirements
One of the following required courses
BU309 | Marketing | 3 |
DM300 | Introduction to Digital Marketing | 3 |
12 credits of DM courses from the following list:
Note:
EN361 Writing for Social Media can be taken in place of
DM301 Social Media Marketing.
DM301 | Social Media Marketing | 3 |
DM302 | Lifecycle and Email Marketing | 3 |
DM304 | Digital Marketing Analytics and Experimentation | 3 |
DM305 | Going Viral and Growth Hacking | 3 |
DM306 | Digital Marketing Capstone | 3 |
DM307 | Career Navigation & Exploration | 3 |