B.A. in Digital Marketing (Abbey Distance Program Students Only)
This program is designed to provide students with analytical and critical thinking skills as well as the ability to successfully build and run digital marketing initiatives in an ethical and responsible manner, consistent with their Catholic and Benedictine education. We’re excited to equip adept marketers, rooted in Catholic values, with the skills needed to thrive in the marketplace.
The Core Curriculum
Please reference the Core Curriculum Requirements.
Major Program Requirements (45 credits)
Students seeking to graduate with a major in Business may have no more than two grades below a “C” in the major and must have a major area GPA of 2.00 or higher.
For students seeking to double major in Business-related majors, each major must have a minimum of 24 credit hours distinct or exclusive to each major. Those 24 hours in each major must not count for any other major.
It is the student’s responsibility to verify that all degree requirements for graduation are fulfilled.
| EC202 | Introductory Microeconomics | 3 |
| AC211 | Principles of Financial Accounting | 3 |
| BU221 | Spreadsheet Applications | 3 |
| BU309 | Marketing | 3 |
| BU315W | Business Communications | 3 |
| BU319 | Advertising and Promotion | 3 |
| BU419 | Marketing Research | 3 |
| DM300 | Introduction to Digital Marketing | 3 |
| DM307 | Career Navigation & Exploration | 3 |
| DM305 | Going Viral and Growth Hacking | 3 |
| DM301 | Social Media Marketing | 3 |
| DM302 | Lifecycle and Email Marketing | 3 |
| DM304 | Digital Marketing Analytics and Experimentation | 3 |
| MA304 | Statistics for Business & Economics | 3 |
DM306 Digital Marketing Capstone is also required for the major.