B. A. in Marketing
Overview
Students seeking to graduate with a major in Business may have no more than two grades below a “C” in the major and must have a major area GPA of 2.00 or higher.
For students seeking to double major in Business-related majors, each major must have a minimum of 24 credit hours distinct or exclusive to each major. Those 24 hours in each major must not count for any other major.
It is the student’s responsibility to verify that all degree requirements for graduation are fulfilled.
Curriculum Requirements
The Core Curriculum (49-50 hours)
Please reference the Core Curriculum Requirements
Major Program Requirements (42 hours)
| EC202 | Introductory Microeconomics | 3 |
| AC211 | Principles of Financial Accounting | 3 |
| BU221 | Spreadsheet Applications | 3 |
| BU309 | Marketing | 3 |
| BU315W | Business Communications | 3 |
| BU319 | Advertising and Promotion | 3 |
| BU350 | Consumer Behavior | 3 |
| BU409 | Sales and Sales Management | 3 |
| BU416 | Marketing Seminar | 3 |
| BU419 | Marketing Research | 3 |
| BU437 | Supply Chain and Logistics | 3 |
| BU453 | Internship | 3 |
| ET402 | Prod Innovation & Development | 3 |
| IB317 | International Marketing | 3 |