SM335 Social Media Mgmt in Sport
Pre-requisites:
SM201, or
MM200 and
MM201.
This course will examine the various forms and perspectives of social and digital media used in the sport industry, including but not limited to: Social media management, strategies, advertising, platforms, brand development and storytelling. In addition, the role of next-generation communication and technology in the sport industry will be explored.
Prerequisite
(
SM201 [minimum grade = D-]) or (
MM200 [minimum grade = D-] and
MM201 [minimum grade = D-]) or instructor permission