SM393 International Sport Marketing

This course investigates the primary functions and principles of sport marketing in Great Britain and Europe. These functions include consumer behavior, market segmentation, brand management, licensing, promotion, and sponsorship. This course examines their impact on the economy and culture, focusing on professional football, Olympic sports, motorsports, cricket, rugby, and American sports in London. It also explores programs, policies, and governance within the UK education system, from primary school to university, focusing on Catholic institutions. Through lectures and activities, students acquire vital knowledge of international sport marketing.

Credits

3

Prerequisite

SM201 [minimum grade = D-] or MM201 [minimum grade = D-] or instructor permission