SM365 Sport Sponsorship & Activation

Corequisite or prerequisite: SM330 or MM330; or permission of instructor. This course examines the fundamentals of sport sponsorship with an emphasis on activation strategies. Topics include sponsorship sales, proposal development, brand alignment, and ROI analysis. Students will explore how sponsors engage audiences and create value through partnerships across traditional and digital platforms.

Credits

3

Prerequisite

SM330 [minimum grade=D] or MM330 [minimum grade=D]

Corequisite

SM330 [minimum grade=D] or MM330 [minimum grade=D]

Notes

SM330 or MM330 may be taken before or concurrently with SM365.